A finding from the latest white paper by Ninja Van Thailand and Geopost
BANGKOK, THAILAND, 13 JULY 2023 – Ninja Van Thailand, a leading tech-enabled logistics company, has partnered Geopost to release its latest white paper – What’s next for the future of e-commerce in Southeast Asia? The study was conducted across six countries – Singapore, Malaysia, Philippines, Indonesia, Thailand and Vietnam – with over 9,000 participants to shed light on this group of avid e-shoppers, affectionately dubbed e-shopaholics by Ninja Van Thailand.
Among all survey participants in Thailand, 16% are considered e-shopaholics who contribute to 47% of total e-commerce purchases in the country. These e-shopaholics are also adept at trying out new ways of shopping online, with around 92% of e-shopaholics buying directly from social media. This includes buying from brands they follow and shops they stumble across in their social media feed and stories.
In Southeast Asia (SEA), E-shopaholics make up 15% of the e-shopper population, and they are responsible for 45% of the total e-commerce purchases.
Most e-shopaholics are found to be early adopters of online shopping. As such, they are experts at navigating the e-commerce ecosystem and are highly proficient in navigating omnichannel to buy what they want. Online shopping is second nature to these e-shopaholics – they buy often and across multiple product categories – shopping twice as much as the average e-shoppers.
“Well-versed in the intricacies of online shopping, e-shopaholics have much higher standards than your average e-shoppers – from the initial browsing to receiving the parcel after the clicks and taps – each stage is essential to ensuring an e-shopaholic’s loyalty. Through our white paper on e-shopaholics, we hope to shed light on this group of avid e-shoppers to prepare SEA e-commerce sellers as we enter the next stage of e-commerce,” says Mr. Pierce Ng, Chief Operating Officer of Ninja Van Thailand.
The white paper also explores the shopping behaviour of e-shopaholics and recommends solutions to help e-commerce sellers engage them at key stages of their shopping journey.
The latest white paper by Ninja Van Group on e-shopaholics reaffirms their commitment to understanding the ever-changing landscape in order to provide e-commerce sellers with hassle-free delivery solutions that supercharge their business.
With its dominance in Southeast Asian e-commerce logistics, the Group continues to nurture an ecosystem that provides value-added services and tools to ensure a seamless experience for shippers and shoppers alike.
Click here to access the full white paper, and here to read a summary of the white paper on our Ninja Van Thailand blog.